The Effectiveness Profile


The Analysis & Strategy Consultation

Composite Profiles


This software program poses descriptions of situations and reactions. You respond to each by entering a number from 1 to 99 to indicate the degree of truth of each statement in your case. The result is a computer-generated analysis of your current standing in each of the effectiveness attributes and categories covered.

The following Example was generated by the original DOS version:

A Sample Effectiveness Profile

|   ---------------------------------------------------------------------   |
|                                                                           |
|    ACTIVITY: . . . 62                            |         |              |
|                                                        *                  |
|   A  Application      75                              |-------A           |
|   B  Decision-making  40                    B---------|                   |
|   C  Concentration    67                              |---C               |
|   D  Proactiveness    67                              |   D               |
|                                                        *                  |
|    WORK: . . . . . 67                            |         |              |
|                                                          *                |
|   E  Paperwork        80                              |---------E         |
|   F  Finance          63                              |--F                |
|   G  Organization     57                             G|                   |
|                                                          *                |
|    TRANSACTIONS: . 53                            |         |              |
|                                                   *                       |
|   H  Assertiveness    30                H-------------|                   |
|   I  Tenacity         63                              |-I                 |
|   J  Persuasion       54                           J--|                   |
|   K  Motivating       60                              K                   |
|   L  Speaking         93                              |---------------L   |
|   M  Listening        20          M-------------------|                   |
|                                                   *                       |
|    AFFINITY: . . . 65                            |         |              |
|                                                         *                 |
|   N  Appreciation     56                            N-|                   |
|   O  Kinship          64                              |-O                 |
|   P  Accommodation    75                              |-------P           |
|                                                         *                 |
|    SELF-IMAGE: . . 62                            |         |              |
|                                                        *                  |
|   Q  Self-esteem      69                              |----Q              |
|   R  Happiness        55                            R-|                   |
|                                                        *                  |
|    ESSENTIALS: . . 56                            |         |              |
|                                                     *                     |
|   S  Integrity        50                         S----|                   |
|   T  Discernment      62                              |T                  |
|                                                     *                     |
|                                                  |         |              |
|                                                                           |
|      Average: . . 60                             |< RANGE >|              |
|                                                                           |
|   ---------------------------------------------------------------------   |

We call the Effectiveness Profile a "vertical exceptions graph". The vertical center-line, based on the average, represents the "norm" for that person. The distance of any attribute's score from the center line represents the degree to which that attribute is an "exception to the rule".

The distances between sets of individual scores indicate degrees of imbalance between the attributes involved. The graph is interpreted in terms of the two most widely separated attributes, and the most widely separated pairs.

The most widely separated attributes might be any two, or groups where there is more than one at about the same level.

The attributes are arranged in pairs as you read down the list: the first is Application/Decision-making, the second is Concentration/Proactiveness, and to on to the last pair, Integrity/Discernment.

For example, in the above Profile, Speaking and Listening are the most widely separated attributes, with a differential of (93-20=) 73 points.

It happens that they are also the most widely separated pair, followed in order of extremity by Application/Decision-making (35 points), Assertiveness/Tenacity (33 points), Decision-making/Concentration (27 points), and Paperwork/Finance (13 points).

We usually don't concern ourselves with differentials of less than ten points.

Each of these combinations and its severity indicates certain probable responses and behaviors. Those probabilities form the basis of the interpretation of the Profile in an Analysis & Strategy Consultation.

When the Effectiveness Profile is used as a stand-alone self-improvement guidance software product, its purposes are to identify the area(s) that need the most improvment and to prioritize them so you can know what to work on first to get the biggest gain.

This can be of immense help to a person who needs to know which books or tapes to buy first, which course to take next, or which of the materials that are already available to review next.

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The Analysis & Strategy Consultation

Each One Blind to Something

For the individual at least, perception is reality. What you believe you see is what you see, even if you're wrong.

At Articulate Management, we have a special understanding of the thought process. Not only can we make the claim that a business is a reflection of its leadership's thinking, we can explain why.

There is a gray area in the "gray matter".

Subtly integrated into everyone's conscious thinking, unnoticed and quietly operating in the background, are their innermost prejudices, unquestioned beliefs, and opinions, both right and wrong.

Invisibly, this background reality leads you astray, often leaving you completely baffled, when what it tells you isn't true.

Everybody Does It

Each of us goes through life defining things for ourselves. We even develop a private description of ourselves: the self-image. But sometimes we make mistakes of definition - which we don't notice, or we would correct them automatically. Later on, when we try to do things in the misdefined area, we make mistakes.

The worst mistakes happen around the errors of definition that are elements of one's self-image. When this is your problem, you find yourself caught up in a destructive repetitive cycle, making the same subtle mistakes over and over again, without ever knowing why.

Who, Me?

Most of us have no trouble seeing the strange and counter-productive things that others do. But when it comes to ourselves, we usually are without a clue!

Unnoticed attitudes, overcompensated limitations, inappropriate responses, these are the seeds of our imbalances. And when those seeds take root in the way we do business, the effects can be surprisingly destructive.

The message is clear: if you want to improve your business, you must refine the thinking that creates it.

Breaking Free

The first step in breaking destructive cycles is to identify the areas in which you have problems. Then focus on the most extreme things first. This gets the greatest improvement early on, in the most important areas. And, of course, make sure not to mess with what's not broken.

The Hard Way

You could do a detailed survey of people who know you, but would you really trust that they can see you well enough to hit the mark? Or that they will be honest enough to be of help? (Can you be certain that they won't be "nice" and hold back?) And, will what they tell you come across in such a way that you can see from it what you really need to do?

You could take a battery of aptitude and personality tests, but haven't you already done that? Besides, you don't need to know which personality you are as much as you need to know what you're doing wrong. And personality has little to do with that.

The Easy Way

The Analysis & Strategy Consultation (TM) is based on a unique software tool we have developed, the Effectiveness Profile. Its purpose is to discover and proritize areas needing improvement.

The first part of the consultation involves going through the Effectiveness Profile questionnaire to confirm that each answer is as close to current facts as possible. When both you and the consultant are satisfied, the resulting Profile graph is printed.

Then the consultant guides you through the interpretation materials and a detailed discussion of the impact of your Profile on your operation.

Finally, a proactive strategy is developed that addresses the exact problems and priorities that have come to light.

This consultation consistently identifies the "Priority Problem" and develops a strategy for handling it. It normally takes between two and four hours, with most taking closer to four hours.

The contents of the Analysis and Strategy discussion are kept in complete confidentiality.

The Benefit Is Focus

The Alternative

If we have competition, it is proactive ignorance (the tendency to remain uninformed).

If you can see it, you can do something about it.

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Composite Profiles

A Composite Profile is an application of the Analysis & Strategy consultation that generates a group profile which reveals a team's weaknesses, and strategizes their correction.

Composite Profiles are often used to adjust the focus gained from individual profiles, in effect to re-prioritize individual strategies in order to accelerate the overall improvement of groups that are in severe situations.

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